How Good Quality Content and Innovative ePR Solutions Boost Start-Ups
Case Study: Moneymaxim
Moneymaxim is based in a Wokingham, Berkshire and launched in 2008. The website is a price comparison website that monitors the effectiveness of companies providing utilities, personal finance and insurance services to consumers.
Moneymaxim aims to deliver an impartial and independent service both online and through telephone money saving specialists. They operate as an affiliate business, gaining commission for any services or companies that visitor to the website take out policies with. The core driver of their business is their website: www.moneymaxim.co.uk.
The Challenge
Moneymaxim’s strategic objective was based around a desire to supply a more personalised price comparison service to customers compared to the major price comparison websites. Price comparison is one of the most highly competitive areas online – dominated as they are by a number of successful online propositions, so entering the market is a considerable challenge, particularly for an online start-up with limited marketing budget.
In order to achieve the objectives of attracting new customers who would then return to them for a continued ‘all-in-one’ personal finance service, Moneymaxim identified a number of product ranges that the major competitors were not targeting, which would allow a niche-operator to gain access to the price comparison field. These included travel insurance for pre-existing medical conditions, laptop and mobile phone insurance and car hire insurance. The challenge was how to market these niche services and attract business on a limited budget.
The Solution
Moneymaxim recruited the services of Search News Media to assist them in the search engine optimisation of their website, keyworded content requirements and PR activity. After an initial website audit identified a number of technical updates that would help improve the website, Search News Media conducted in-depth keyword research for the various niche categories requested by Moneymaxim and began writing daily, keyworded news content for the website. Simultaneously, a strong PR and viral forum and commentary link building program was instigated to increase the number of high level inbound links – and website visitors – to the moneymaxim.co.uk site.
Outcome & the Future
Since Search News Media began working with moneymaxim in January, 2010, visitor numbers to the website have increased by 360%. Successful PR placements for the brand in National newspapers and online with The Guardian, The Daily Mail, The Daily Express, AOL Money and MSN Money, as well as more than 100 other high page rank relevant websites, blogs and forums, generated a significant level of exposure for the website, creating considerable visitor numbers and new business opportunities. In terms of quality traffic, the website’s car hire insurance pages currently attract a booking ratio of 1 in 4 for all visitors delivered by organic traffic to the website.
This activity, combined with daily, relevant keyworded content means that the website now regularly ranks on the first page of search engine result pages, competing against large well known brands. Importantly, this activity has laid the foundations for continued growth as a standard level number of ‘organic’ website visitors now regularly visit the website. The website is soon to be listed in Google News, building brand awareness and increasing search engine listings in the process.
Mark Bower, Managing Director and Founder at Moneymaxim says;
“The keyword relevant editorial content Search News Media have added to our website, together with the PR activity undertaken has resulted in our visitor numbers increasing massively. Both our car hire insurance and travel insurance products have seen direct benefit of the work undertaken, so much so that we have reduced our marketing budget on Cost-Per-Click marketing to invest more in our organic SEO activity via Search News Media. We are delighted with the results and return on investment and I am positive we will be working with Search News Media for some considerable time.”
Let Search News Media drive relevant users to your website today. Discuss your website requirements with us today, get in touch now: e-mail: info@contentamp.com tel: +44 (0)1753 859 588
