Native technology platform and network Adyoulike announces major UK acquisition to create European leader in native advertising.
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The hype around BuzzFeed has got content marketers’ creative juices flowing. But what exactly makes the site so moreish?
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American business magnate, investor, programmer, inventor and philanthropist Bill Gates probably said it best when he announced that “content is king”. However, what he failed to add was that content can be toppled off its throne with a regal-like thud if it fails to keep readers engaged and entertained - a la the court jesters of yore.
Continue ReadingContent marketing is how businesses inspire customer loyalty and capture consumer attention in the fast-paced digital landscape.
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The top 20 ranking of social platforms that have seen an increase in active usage places Instagram in the top spot (+23%), followed by Reddit (13%) and LinkedIn (+9%).
Continue ReadingNative is everywhere in 2014. Get to grips with what content marketers need to understand about this revolutionary form of content promotion now.
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First there were Penguins, then there were Pandas, and now we have Hummingbirds. What does Google’s latest algorithm update mean for content marketers?
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Great content? Check. Strong headline? Go fish! Why a half-hearted headline spells disaster for your content marketing…and how to reel in readers with an eye-catching title
Continue ReadingRead our introduction into what Native actually is, why it is set to grow and what all marketers need to think about when formulating a Native content strategy for their business.
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