Content marketing through a business blog is proving to be one of the most effective ways of increasing a site’s traffic and SEO, a new study has revealed.
According to recent research carried out by Curata, those companies that opt for launching a blog to develop content marketing techniques see multiple advantages in doing so.
Starting your business blog is probably one of the easiest and most valuable ways of improving your business in terms of ROI.
The research pointed out that companies with a corporate blog have 55% more traffic and 97% more Inbound links. Content marketing strategies also boost blog traffic by 2,000% and increases business revenue by 40% on average.
On top of this, companies with a business blog are 434% more likely to be indexed by search engines such as Google (where most buyers start their product research) and also increase their business leads by up to 25 times.
On top this, the Curata study showed that the three main goals that businesses have in mind when applying content marketing strategies are:
- Increasing brand visibility
- Boosting the website’s SEO
- Establish thought leadership
Good content requires time and good professionals
Okay, writing content for your business blogs has proved to be worth it in terms of brand awareness and revenue, but taking care of a blog is not an easy thing to do. Corporate blogs require time and expertise, not to mention certain knowledge of SEO to make the most of the keywords used.
Seven out of ten marketers admitted in the study that they have no time for writing their corporate blog, as well as experience difficulties regarding the creation of original branded content. In addition, marketers also struggle to measure the results of content marketing in terms of SEO.
Content marketing with Search News Media - Working with the top brands and businesses, at Search News Media we provide bespoke, tailored editorial and video content to increase web presence, search engine rankings and social engagement.
