We think great content is what every brand and business needs in order to succeed online. We are genuinely passionate about that.
It’s not about pigeon-holing what you do online into search, social, PR and display anymore. The size of the digital landscape has blurred these boundaries. Now it’s all about the creation of great content, amplifying that content and generating engagement. This is what we do at Content Amp. And we know it works.
Within this guide we have attempted to break content marketing down into three main sections: strategy, implementation, amplification. We’ve packed this guide with lots of ideas about what you need to think about in order to succeed with your content marketing, as well as lots of practical tips, resources and advice, too.
Of course we could have added a whole lot more, but we hope you find it a worthy introduction that assists in your efforts to plan and execute your future content marketing initiatives.