It’s a truth universally acknowledged that in order to do something well, you need to know what you’re talking about.
It’s the same with content marketing: you need a solid grasp of the concept before you can expect to celebrate any sort of success.
Following our post on the importance of memes in content marketing, it would be hypocritical not to treat our readers to an entertaining meme post to brighten up a rainy day.
No one likes a tease, so here are a few quick tips meme-style to get you on track to content marketing success!
In order to wholly understand content marketing, you need to know about SEO. A raft of updates to Google’s search results ranking algorithm means that poor quality articles written solely for the purpose of keyword stuffing will get you nowhere – or push you down the ranks. High quality content is the best way to improve your SEO, so aim to create engaging and relevant articles tailored to your audience!
What makes great content?
Content is a MASSIVE deal especially as it’s the golden ticket to a good search ranking. Good content means spending time putting something together that provides useful information in an engaging manner. This doesn’t have to be in the form of an article; mixing it up between blog posts, infographics and videos can help to hook and maintain interest. Remember to use pictures and humour for the same purpose!
In addition to keeping up to date with the latest developments in your industry, you should know about the latest ways to distribute your content. While blogger outreach remains an invaluable way to reach out to your target audience, the odd Vine or Instagram clip is a great way to ensure your news feed or blog is current. Plus, they’re fun to make!
Know your social media
On the subject of content amplification, you should know how to use social media to its full potential. That often means NOT doing certain things, such as auto posting. While it is tempting to set this up on social media management sites like Hootsuite (especially if you have your fingers in lots of social media pies) auto posting makes you less likely to check your accounts which means you might miss comments and chances to engage with your fan base. Auto posting also isn’t particularly personal, and one of the ideas behind content marketing is to show the more ‘human’ side of the company.
Great content alone should encourage likes, shares and comments but sometimes it is worth helping the process along. Spark debate by ending your article on a question – and make sure you have a comments box! Likewise, social media buttons should be situated in prime position on your blog so that readers can show their appreciation with likes and those all-important shares.